“Over the past decade, domestic tourism has grown not just in volume but also in character, signaling a shift from mere sightseeing to experience-seeking. We are actively working to ensure smaller towns are seamlessly linked, creating comprehensive destination infrastructure through Swadesh Darshan and PRASHAD. Digital platforms are critical in discovery, itinerary planning and seamless bookings. Hospitality companies will be central to bridging the significant shortfall in rooms, particularly in underserved destinations.”